Apr 10, 2024

Austin Pets Alive! is honored and grateful to be considered one of Austin’s favorite
nonprofits and beyond that, to receive outreach from companies in Austin who want to
turn their love and appreciation of APA!’s work into a service-oriented gift. Search
Laboratory is just such a company.

In early 2023, the company reached out to our Marketing team sharing that APA! was
voted as Search Laboratory’s “charity of the year,” meaning our organization would
become their “pet” nonprofit to support in whatever way made the most sense to us. As
a nonprofit, that’s thrilling! We take pride in holding a high score on Charity Navigator,
with a portion of that score coming from how much of our dollars raised goes directly
back into our programming (74% — above industry standard!) The way our teams utilize
volunteer support and generosity of companies like Search Laboratories is a big part of
ensuring every dollar is spent responsibly.

To kick things off on the right “paw”, Search Laboratory pledged $10,000 worth of their
time and talents to help APA! with our digital marketing goals. They’ve worked closely
with our team members to share industry best practices for social media advertising,
website, content, and online PR, providing both knowledge and donating hours to create
content. Our teams have also worked together to streamline processes allowing us to
track results showcasing how our marketing efforts are directly connected to incoming
donations!

Search Laboratory is a certified B-Corporation which means they’re serious about social
responsibility and taking care of the environment. From employee happiness to giving
back to the community, they believe in doing things right and we’ve witnessed that and
benefited from it, first-hand! This company is part of a community of businesses that
care about making a positive impact, and being a B Corp means they can stand behind
a brand that their team, clients, and partners can be proud of.

At APA!, we often say that we do a lot with a little and in this case, that means that our
little marketing team has been able to fly higher in the past year because of a lot of
support from our friends at Search Laboratory!

Source: Austin Pets Alive