Original Article: https://chewonthis.maddiesfund.org/2021/10/maddies-weekly-roundup-the-importance-of-language-positive-marketing-webinar-and-more/
Happy Monday! Below is a brief roundup of resources added over the past week.
Now is the time to send an end-of-year mailer for your animal organization!
This guest post is written by Caitlin Daly, Vice President and Chief Operating Officer at Lollypop Farm. In a recent interview, she stressed the importance of end-of-year mailer (appeals). We asked her if it was too late to send one, and while it’s cutting it close, it can be done! Below are her tips. [Note: This originally… Learn More
To find adopters and fosters for pets who are more difficult to place, start with your language
The language we use is important because it is the lens through which potential adopters see the pets in our care. In an effort to keep communications brief, we may use as few words as possible when describing pets, but everything these subtle changes communicate to the wider world may not be obvious to us. Could something as simple as one or… Learn More
Register now for Maddie’s® Candid Conversation with Allison Cardona
Join us on this Wednesday, October 20 at 12:00 PM ET for an open, informal 30-minute conversation and Q+A with Allison Cardona, Deputy Director of Los Angeles County Animal Care and Control. Register now
Webinar: Positive Marketing for Maximum Impact
Join HeARTs Speak’s Caitlin Quinn on October 19 at 12:00 PM PT/ 3:00 PM ET for a workshop that will focus on the easy-to-implement (and often fun!) ways to reach new audiences and the power of positivity, especially in difficult times. Register now
Survey: Bullying and Harassment in Animal Welfare
This survey from Human Animal Support Services will be used to build a toolkit of support and resources both proactive and reactive in the face of bullying and harassment in animal welfare. Take the survey
ASPCA Access to Veterinary Care Survey
Respondents who submit their questions by November 5th will have a chance to win one of five Amazon gift cards worth $75. Take the survey
Want to help keep more people and pets together?
Join Maddie’s® Mailing List, connect with us at Maddie’s® Pet Forum and take advantage of free online training with Maddie’s® University!
Source: Chew On This
