We recently shared the new public service announcement (PSA) campaign, “Pets and People Together,” that aims to inspire pet lovers everywhere to #BeAHelper.

The message of the campaign comes from the understanding that at some point in our lives, each of us may experience a crisis that can temporarily impact our ability to care for our pets. Whether it be an unexpected hospital stay, an overseas deployment or being faced with financial or housing-related challenges, communities have a vital role to play in preserving the human-pet bond. People who understand the value of pets in our everyday lives may not be aware that there is no gesture too small or too big to help keep pets and their people together.

One of the ways community members can help keep pets and their people together is by donating pet food as depicted by “Magic Hour,” below. It’s a heartwarming video showing how small acts of donating pet supplies to families in need can bring joy to pet owners and their pets.

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If you’re a shelter or foster-based organization, we encourage you to share the campaign with your community!

This campaign is sponsored by The Ad Council, Maddie’s Fund^® and the Humane Society of the United States.