You All Really Blew Us Away With Your Amazing Marketing in 2022
In this very hard year, you marketing geniuses have created some of the most inspiring, creative, and effective communications and marketing materials we’ve ever seen. If you get a second to breathe, we hope you’ll take a good moment to feel proud of the work you’ve done. We’re sure proud of it for you. With the caveat that it is impossible to list every post, blog, campaign, event, or video—you all are just too good and prolific!—we’ve collected 10 of them that made us and everyone else laugh, weep,...
Are you using pets.findhelp.com yet?
Have you heard of pets.findhelp.com? It’s a curated database of free or low cost pet support services provided by Human Animal Support Services. Users can select their preferred language and search by specific services like veterinary care, pet food pantries and temporary pet care. They can also choose from categories, browse local programs and more. There are several ways one can sign up – as a consumer, to help others or as an organization. Your animal organization can sign up to show up in search results for specific services...
This Shelter Pays Pet Deposits and Pet Rent for Anyone Who Needs It
Across the country, pets are being given up to animal shelters by people who love them—but who are facing housing challenges that leave them making the choice between having a place to live, and keeping their pet. Lawrence Humane Society, a nonprofit, open-admission shelter in Lawrence, Kansas, reports that over the last year, over half of pets were surrendered due to housing issues—a full 51 percent. In the fall of 2020, LHS developed a comprehensive pet retention program—they call it their Crisis Pet Retention...
Here’s How ‘Virtual Fostering’ Can Help Your Shelter’s Pets
Zach was a terrified dog. After eight months in a home, he’d been returned to the Lost Dog & Cat Rescue Foundation in Northern Virginia, in rough emotional shape. He was throwing up every time he went into a car. He was scared of strangers and new environments. Zach had come to Northern Virginia from a rural shelter, along with his brother, who showed no signs of this kind of fear, and was quickly adopted—an adoption that stuck. But Zach wasn’t having it so easy. Luckily, that’s when Stephanie Ferri came into his...
5 Ways Your Animal Shelter Can Facilitate Mutual Aid to Keep Pets in Homes
In a previous blog, we got into the 101 of what animal mutual aid is and how it harnesses the will of your community to keep people and pets together. The short version, to save you a click: Mutual aid is when people get together to meet each other’s basic needs. Animal mutual aid is when people help each other with pet-related challenges—and in so doing, keep families together and pets from entering the sheltering system when they don’t have to. This can happen in any number of ways—think taking care of a...
Companion Animal Healthcare Market – Growth, Trends, COVID-19 Impact, and Forecasts (2022 – 2027)
Certain factors that are responsible for the growth of the companion animal healthcare market are increasing pet adoption across the world, rising government initiatives for animal health, and growing technological advancements in animal healthcare. A significant rise in the adoption of pet animals, including dogs, and cats, has been observed in recent years. The developed countries represent a significantly large share in companion animal ownership, owing to the favorable economic conditions and several other factors. For example, according...
Who Do You Want to Be? Use This ‘3 Words’ Exercise to Find Out
I think a lot about the way I am perceived, or the way I’ll be described when I leave this world. Sometimes I’m really disappointed in myself but other times, I know I got it right. Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” How do you want to be described by the world? If you could choose three words to describe yourself, and how you want to be remembered, what would those words be? I am…...
8 Ways to Recruit Volunteers and Keep Them Engaged
Volunteers are the heart and soul of a community-centered animal shelter. They drive the organization’s mission, vision, and values, and make it possible for a shelter to expand its support for people and pets; to keep more families together and save more lives. Now, while so many shelters are full and then some, plus understaffed, volunteers are especially needed. Which got us wondering—how are shelters recruiting volunteers, and keeping them excited and engaged, through this time? We asked, you answered! Below...
Diaz Dixon Talks About Belonging, Friendraising, and Uncomfortable Conversations
[embedded content] We’re thrilled to introduce you to Diaz Dixon, HASS’s new Maddie’s® Advisor of External Affairs and Partnerships. Diaz joins HASS in this role after serving on the project’s executive committee. Diaz is a human service provider turned community patron passionate about targeted messaging and relationship building to enhance business development and self-growth. You may have seen his well-received TEDx Talk about the challenges of preconceived notions and how they shape and impact our realities. In...
10 Ways Shelters and Rescues Can Use QR Codes Today
QR codes are everywhere these days—at restaurants, where you scan them instead of being handed a physical menu; bouncing around your TV screen during the Super Bowl (what was that ad even for?!); on the back of a business card, to direct you to someone’s LinkedIn page or TikTok channel. And no wonder, since some 85 percent of Americans now carry smartphones. More and more animal shelters and rescue groups are finding creative, effective ways to use those data-filled squares that you scan with your phone—and you can, too!...
